DIGISTAINABILITY

Objectives
-To raise awareness of the sustainability challenges that Europe is facing and how these challenges affect to the marketing sector.
-To identify the digital and sustainability skills that are essential for marketing professionals in the coming years.
-To adapt the curricula of VET and Higher Education degrees in marketing and business to the new reality.
-To help european workers to adapt their skill with specific training courses and a microcredential system to certify them.

Activities
– Need and Gap analysis with target groups and stakeholders
– Development of new educational materials for marketing degrees
– Adaptation of the marketing degrees curricula with new skills
– Development of Digital and Sustainable Skills stand-alone trining courses
– Development and implementation of a Digital and Sustainable skills Micro-credential system
– Dissemination activities

Impact
PR1: Comprehensive framework of digital and sustainability skills needed for marketing professionals in Europe
PR2: Adapted curricula in VET and Higher Education to include identified skills
PR3: New educational materials for VET and Higher Education including identified skills to bridge the gap
PR4: New standalone courses for people in labour market
PR5: Microcredential system for workers to certify their profiency in these skills
PR6: Web platform for learning and certifying the skills.