PBRAND4ALL – Personal Brand Development For All

PBRAND4ALL aims to assist adults searching for a job or in need of a new one, by providing them with the necessary skills to build and maintain their personal brand. Personal Brand is the combination of a person’s knowledge, skills and experience and it also comprises the core of someone’s identity.

The project will create an online interactive tool, the Personal Branding Genie, that will offer learners personalised training pathways. The training material will be consisted of actions and goals that learners should attain in order to complete the learning process. The “Genie” will be composed of three main skills that will have been previously defined by the research that partners conducted at the beginning of the project.